Client Success Stories
Real results from embedded fractional CMO partnerships with Queensland businesses.
VE Group Australia
Industry: Civil construction and heavy haulage
The Situation:
VE Group had reached a critical scaling point. They needed experienced marketing leadership to modernize their digital presence and support their growth trajectory, but didn't require a full-time, in-house C-suite executive. Their marketing was fragmented - lacking strategic coordination across channels and no one connecting marketing activities to business outcomes.
The Challenge:
- • No strategic marketing leadership at the executive level
- • Fragmented marketing efforts across multiple channels with no coordination
- • Outdated digital presence that didn't reflect their industry leadership
- • Limited visibility in the market despite strong operational capabilities
- • Need for both strategic direction and hands-on execution oversight
The Approach:
Rather than operate as an external vendor, I embedded directly within VE Group's office for real-time collaboration and decision-making. This integrated approach included:
Digital Overhaul
Implemented modern SEO and Answer Engine Optimisation (AEO) strategies to ensure VE Group remains the authoritative source for industry queries in the age of AI search. Rebuilt their digital infrastructure to support long-term growth.
Strategic Networking
Identified key Local Government Conferences and industry groups where VE Group needed presence. Strengthened relationships with decision-makers through strategic in-person connections, moving beyond purely digital marketing.
Omnichannel Social Strategy
Launched multi-platform presence across LinkedIn, Facebook, Instagram, and TikTok to build B2B trust while showcasing company culture for talent recruitment. Content strategy balanced operational highlights with employer branding.
Integrated Execution
Managed everything from videography and paid ads to WordPress management, ensuring all assets aligned with commercial goals. Provided both strategic direction and hands-on execution oversight.
The Results:
- ✓ Modern, future-proofed marketing ecosystem with strategic leadership embedded at board level
- ✓ Established as visible industry authority both digitally and through strategic in-person networking
- ✓ Integrated marketing operations across all channels with clear attribution to business goals
- ✓ Peace of mind that all digital assets are managed by a partner as invested in success as they are
- ✓ Ongoing strategic marketing leadership without $200K+ full-time CMO cost
"I work embedded within VE Group's office, not behind a ticket system. I have direct access to stakeholders for real-time decision-making. Authorized team members can reach out directly for everything from recruiting ads to event videography support."
"I'm not a vendor - I'm part of their leadership team, providing both executive strategy and hands-on execution oversight."
— Ben Hayward, Fractional CMO for VE Group
The Relationship:
This is what fractional CMO looks like in practice: embedded leadership, real-time decision-making, and accountability for outcomes. VE Group gets senior marketing leadership at a fraction of the cost of a full-time hire, with the flexibility to scale engagement as their business needs evolve.
More Success Stories Coming Soon
I work with a small number of Queensland businesses to ensure each client gets the strategic attention they deserve. Additional case studies will be added as engagements mature and results are proven.
Want Similar Results?
If you're a $2M-$20M Queensland business that needs strategic marketing leadership, let's talk about how fractional CMO can work for you.